CloudNetworks announced on the 12th that it will unveil a new CI embodying its new vision of ‘harmony between innovation and growth’ and embark on establishing its corporate identity and brand innovation.
Celebrating its 13th anniversary this year, CloudNetworks has expanded its business areas to include networking, big data, security, and cloud computing since its establishment, with its core value of ‘growing with customers through technology.’ In particular, the company recorded its highest annual sales of 41.9 billion won last year.
The CI revamp is part of efforts to strengthen brand value in order to further accelerate this growth and make a quantum leap as a top-tier IT specialist.
The new CI was designed with a focus on sustainable growth and future-oriented innovation based on the new vision of ‘harmony between innovation and growth.’
The upward slope of the symbol conveys the message that CloudNetworks will grow together with its customers toward the future. The structure formed by the two lines symbolises strong connections and cooperation, representing the company's philosophy of continuously striving for the success and development of its customers.
The harmonious combination of green, symbolising sustainability and eco-friendly values, and blue, representing trust, stability, and cutting-edge IT expertise, visually completes CloudNetworks' flexibility, continuous innovation, and technological leap towards the future. The simple yet striking design expresses unlimited potential and conveys the value of continuous development and cooperation with customers.
Along with the CI redesign, CloudNetworks has also launched a renewed website. The new CI has been reflected, and the user interface (UI) has been completely redesigned to improve readability with a more intuitive layout and simpler menu structure. User experience (UX) has also been optimised to allow users to quickly find the information they need, and a responsive web design ensures an optimised environment across PCs, tablets, and mobile devices.
Jeong Heung-gyun, CEO of CloudNetworks, stated, ‘We have undertaken our first CI overhaul since our founding to reflect our strong commitment to continuous innovation in the rapidly changing IT environment. This year, we plan to establish a brand identity that aligns with our new CI, expand our customer touchpoints, and implement differentiated marketing strategies to expand our business areas into important fields such as supply chain and OT security, while maintaining stable growth.’
